Lately, the biggest social media platform for professionals called LinkedIn has embarked upon an announcement of a merger of the functionality. This has come to boost up the employee advocacy platform over the company pages tools along with offering a more number of ways for a LinkedIn page that the managers are ready to engage their employees to boost up the relevant updates and thus build the reputation online. With LinkedIn, pages are seen elevating the enabled groups to talk at a large scale with the people who matter the most to their business and thus tell the world about their brand stories in different ways that are not possible to hear anywhere.
For the past four years, countless customers have used this feature for helping their employees to become their brand advocates. At the very same time, this social media for professionals have called more than 50 million organizations along with the help of working with their LinkedIn pages to get engaged to their most vital audiences. The Elevate platform of LinkedIn helped businesses to curate the content for their team members along with sharing and offering the metrics over the resulting performances that seem to have grown up their usage in the last few years. With a wide range of top businesses now see tapped over the said program it will certainly going to help in boosting up their employees for the advocacy process.
Last August, we have seen LinkedIn integrating the Elevate functionality over the Sales Navigator along with enabling the Sales Navigator users for getting notifications from the Elevate program within the dashboard of their Navigator that helps in triggering the action directly. This has brought up for more usage as this social media platform is seen appearing to expand with the same amount of functionality seen over the native company page tools. This further helps in boosting up groups and companies that are looking ahead to tap over their employees along with extending their network in order to broaden their presence.
Thus with this combo, the companies leveraging this program will help in getting better employees engagement which would end up building a strong community for a trusted and safer kind of environment. The fact is with the admin posts seen over their respective Page, more than 30 percent of the engagement would come from their employees who tend to remain 14X thus boosting up the chance to share that content vs. the other content types. And the best part of this program is that the customers on it will have a better functionality that would come free of cost.