Apps have become a new way of living and lifestyle. You name anything, and you have an app for the same. Many of the apps may be available for free, but what they offer at the end of the day is the basic level of use and then for advanced use, you need to pay for it. As per reports, by the end of 2019, the users all across the world have invested a whopping amount of money – 277 million USD, which indicates a rise of around 19 percent when compared to 2018. The App Store of Apple has a share of 70 percent, which seems to have allocated around 193 million USD thus boosting up by 16 percent when compared to the previous year.
Similarly, Google Play has also witnessed the growth of 2.7 percent this year claimed the reports of Sensor Tower an analytics firm in recent times. In 2019 Christmas alone, the users all across the world have invested huge money in getting apps like mobile games a lot that seems to have grown by 5 percent when compared to the previous year, resulting in around 5.1 USD billion all across the world. This seemed to have added 8 percent greater amount when compared to the 4.7 billion USD money invested in both the iOS and Google Play platforms.
Most of the money has gone in the Christmas eve with around 210 million USD that focuses on various categories majorly on the Games category. This has generated 76 percent of revenue all over the world in both the stores that have gone up by 8 percent on a yearly basis for an amount of 195 million USD. The same reports also claimed that the boost seen in the PUBG Mobile app from TiMi studio of Tencent has also seen a good growth reaching 8.5 million USD in terms of cost and it has increased by 431 percent from the 1.6 million USD that have been spent by the players spent in the said game on the eve of Christmas in 2018.
There are so many non-games apps as well that were seen some amount of boost that went to 2 percent when compared to the total investment this Christmas when compared to the earlier year thus bringing out the investment up to 67 million USD. This has further added the growth of around 24 % from 54 million USD. Also, the entertainment category apps too have gone up for services like SVOD services including Tencent Video and Disney+ which seems to have been accounted for the largest portion of the non-game spending by 24 per cent-on the App Store. While the increase in revenue for Google Play has gone up to 16 percent outside of games that came from the top-earning category of the stores for the day including the Social apps. Lastly, the top non-game applications for the overall spending on Christmas was reported with the one called Tinder and it has boosted up the revenue of around 2.1 million USD on an annual basis.