With the growing social commercial websites on the web landscape, more and more women entrepreneurs are coming up with to lead the social ventures on the World Wide Web. All thanks to the popularity of the collaborative shopping tools along with the local language interfaces, which keeps on attracting hordes of a new wave of customers from small-time towns and cities. This is the reason why a wide array of new formats for online commerce seems to be spreading in the local language like videos, chats and live in-app telecast for the female ventures for becoming the micro-entrepreneurs as per many investors and founders who have been speaking to the media about this popular trend.
Generally speaking, the women sellers have more than 20 percent higher average order value and these can seek 3 to 4 times higher repeat orders claimed the Akshay Gulati, the cofounder of Shiprocket, which is a logistics technology platform found for the small businesses. In a recent study of around 1900 online sellers, the company Shiprocket has discovered found all over the outside of the top online marketplaces, which happens to be a domain mostly dominated by e-commerce giants like Amazon and Flipkart that has been led mostly by micro sales over the social commerce websites on the account for a fourth of the overall online retail. As per reports, more than 68 percent of these women are based on smaller towns like Thane, Jaipur, and Kanchipuram.
The study was seen attributing the dominance of a wide range of women sellers in this category that has come to the rise of social media along with the social commerce platforms like Shopify, WMall, Mall91, Bulbul, Meesho, Instagram and Facebook which seems to have become effective with the growing adoption of the local language based social commerce platforms. The categories that seem to be trending on the top include home, beauty and fashion giving a wide range of collections to the customers. These remain the top-selling products as one can find at an affordable cost.
The reports suggested that this is the first time perhaps when the women are seen taking up the center stage when it comes to driving the e-commerce adoption along with the opening up new categories that remain dominated by unbranded products that would require a wide range of trust that are yet to be solved till date claimed Rishabh Verma the founder of WMall (a social commerce sites that focuses more on women consumers). This brings in the women sellers up to bridge over the trust gap that remains, in turn, to earn over the livelihood for themselves. As per the Venture capital investors, the business models can be seen differing all over the social commerce companies, yet the growth in any domain would be driven by more than 500 million internet users in India that remain with the preferences most depending on the factors like language, community and price points.