Is Activision finally devouring Blizzard Entertainment?

No king lasts forever, and it looks as though Activision is finally doing what fans feared it would when it first “joined forces” with Blizzard.

Blizzard recently put out a video dubbed “Worlds Unite,” showcasing the various franchises that have spawned one of gaming’s most dedicated, most passionate fanbases. I count myself among those fans, with literally over a year’s worth of World of Warcraft playtime and hundreds of hours across Diablo, Heroes of the Storm, and Overwatch. But, after a year of plunging quality, the departure of Cofounder Mike Morhaime, and some dubious Activision-style moves, fans are concerned.

The “Worlds Unite” video on YouTube, at the time of posting, has a 2:1 like-to-dislike ratio, with a stream of comments ranging from “thanks but no thanks,” to expletive-filled rants about Activision, which isn’t exactly known for being consumer-friendly. The same is true across Blizzard’s Instagram and Twitter feeds, where fans of all Blizzard’s worlds have indeed united — against what they see as a hostile corporate encroachment of what made Blizzard so great.

How did we get here? What will the future hold? Is this the end of Blizzard as we know it?

via windowscentral https://www.windowscentral.com/blizzards-fans-fear-future-activision-takes-more-control

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